Marco is a digital entrepreneur with a track-record for conceiving start-ups and making them a commercial success. In 2009 he co-founded Temera in Florence, a company supporting businesses, particularly those operating in the fashion and luxury sector, through the development of applications and innovative technologies. More recently, he founded IWISHU, a Swiss start-up based in Pura. IWISHU adds emotion to gift giving, enabling the user to record a personalised video the gift receiver can view by scanning a NCF tag on their smartphone or tablet. He has worked for a number of fashion brands in the past, including YooX, Prada, and VF Corporation.