Florence spent the first 23 years of her life growing up in France. She attained an MBA from the Grande Écoles d’Ingénieurs, specialising in informatics for enterprise management. In her career she has been IT Director, implementing full company systems from manufacturing to credit collection, and team leader, managing teams across the globe for IT and integration projects. Florence has been involved in digitisation, introducing traditional companies to the digital age, and worked in e-Commerce, launching e-Commerce sites for various companies, transformation, integrating omnichannel processes, and mergers and acquisitions. She is currently a professor at Franklin University (Lugano) on the International Leadership MBA.